From “One-hit Wonder” to 30K: How Sistership Circle Generated 10X Growth In 3 Months

The Company Sistership Circle as a brand embodies meaningful connections. Its mission is to Spread 1 million Women’s Circles across the globe. Additionally, through social media, they wanted to empower and support women worldwide, offering them a safe place to explore their emotions and develop self-defense skills and other enriching activities.  Young With Solutions & Sistership Circle: A Productive Collaboration
30k+
Followers
3.5 Million+
views
23%
increase in revenue

The Company

Sistership Circle as a brand embodies meaningful connections. Its mission is to Spread 1 million Women’s Circles across the globe. Additionally, through social media, they wanted to empower and support women worldwide, offering them a safe place to explore their emotions and develop self-defense skills and other enriching activities. 

Young With Solutions & Sistership Circle: A Productive Collaboration

Their primary goal was to reach as many women as possible and help them experience the wondrous magic of participating in circle sharing, activities, and meditations.

Understanding the need for varied content, YWS crafted a TikTok strategy that provided them with a complete arsenal of options to succeed on the powerful platform.

We began with 57 followers on TikTok. Thus, it was imperative for us to focus on the right elements to bring in these stats.

Powered Up TikTok Strategy

The TikTok strategy focused on providing value with a side of fun. For a brand based in the wellness and self-help industry, it’s common to see monotony sneak in, and for the same reason, we did not want to turn a potent brand into an example of “Okay! This went terribly wrong. “

Simultaneously, we focused on generating brand awareness and revenue by directing more people to the paid courses on building and leading circles. We made sure to allow enough latitude in the strategy to tweak what’s not working, which is crucial to remember when creating a social media strategy.

The Challenge

Like every good story, ours was also full of challenges and notorious twists.

 “One of the main challenges was getting a sense of the sistership circle brand’s voice. We were afraid that she (business owner & content creator) would come off as too serious with the content,” says Chris Padgett, Account Manager at YWS.

This challenge was solved by working closely with the Sistership circle and getting better acquainted.

In addition, we tested out different marketing trends in an effort not only to focus on what is comfortable but also to explore new territory so women would be more engaged by the brand’s message.

The Breakthrough

This challenge was solved by working closely with the Sistership circle and getting better acquainted.

In addition, we tested out different marketing trends in an effort not only to focus on what is comfortable but also to explore new territory so women would be more engaged by the brand’s message.

The key to TikTok success is finding the right balance of fun and education, according to Camilo Salgado, Project Manager & Strategist at Young With Solutions.

The scripts had an assortment of content, from informing the audience about menstruation and feminine leadership to information about joining circles.

In addition, YWS and Sistership Circle didn’t think twice about embracing their playful side by partaking in the latest trends.

witty videos, and the good old humor that their audience could connect to.

The complete support by the Sistership circle to be vulnerable, charming, and witty on the camera allowed us to experiment and bring forth some unique ideas to play with.

This array of content resulted in an engaged and loyal following.

So when we hit the viral TikTok stage for the first time, it was a fantastic feeling to see that people were listening and wanted more of what they had seen.

We recognized we had a winning formula when we designed a trend that spoke directly to the demographic target while also using humor to make them relatable.

And the transformation began…

In less than three months after putting our plan into practice on TikTok, we were able to 10x her audience and brand growth. The concoction of educational and trending content served the brand exceptionally well and generated accelerated growth.

Staggering metrics!

30K+ followers and increased ROI

The Takeaway

We at YWS had a blast working with and growing Sistership Circle. There were equal parts of learning and success in our journey.

The instances above are evidence of how your brand can get an instant facelift by making the most of social media platforms.

Here’s a little secret: We know you’ve been lectured incessantly about the power of social media, and we are first-hand witnesses, so we won’t tell you how remarkable social media can be for you.

Let us show you!

If your brand is on the lookout for a social media makeover, connect with us today and let the good times roll.


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