Duolingo’s TikTok success: Entertaining, Authentic and Fun

Fun, Authentic, and Relatable: TikTok Strategy Duolingo partnered with YWS to make a solid impression in the digital world, starting with TikTok.  For our TikTok strategy, we posted music-based videos with a mascot five times a day – we focused on the entertainment side and didn’t worry about conversion. This engaged people, made us grow fast and created a fantastic brand