How to Go Viral on TikTok: Black Friday Secrets from Top Brand Marketers
Diary of Tactics & Campaigns
In the inaugural episode of the podcast, Timoté Chanut and Pedro Antunes discuss the purpose of their show, which is to share insights and experiences related to TikTok marketing for direct-to-consumer brands. They explore current trends on TikTok, particularly the Chill Dude meme and its versatility across various industries. The conversation shifts to strategies for Black Friday marketing, emphasizing the importance of authenticity, engagement, and creativity in content creation. The hosts conclude with key takeaways on the significance of volume in posting and the need for brands to adapt to the evolving social media landscape.