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Influencers vs Affiliates: The Ultimate Guide to TikTok Marketing Success

Influencers vs Affiliates: The Ultimate Guide to TikTok Marketing Success

Diary of Tactics & Campaigns
• 91 min
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Discover the crucial differences between influencer and affiliate marketing on TikTok, and learn how to leverage both for maximum impact. From nano to mega influencers, this episode breaks down engagement rates, conversion metrics, and practical strategies for brands. Featuring real case studies including Rare Beauty’s path to becoming a $300M brand, this comprehensive guide reveals how to build a hybrid marketing approach that drives sustainable growth on TikTok Shop.