
Diary of Tactics & Campaigns
2 episodes
In this podcast we document strategies that are working on TikTok and our clients. We also talk about our learnings building the company Young With Solutions.
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Influencers vs Affiliates: The Ultimate Guide to TikTok Marketing Success
1 hr 30 min
Discover the crucial differences between influencer and affiliate marketing on TikTok, and learn how to leverage both for maximum impact. From nano to mega influencers, this episode breaks down engagement rates, conversion metrics, and practical strategies for brands. Featuring real case studies including Rare Beauty’s path to becoming a $300M brand, this comprehensive guide reveals how to build a hybrid marketing approach that drives sustainable growth on TikTok Shop.Play episode
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How to Go Viral on TikTok: Black Friday Secrets from Top Brand Marketers
43 min 1 sec
In the inaugural episode of the podcast, Timoté Chanut and Pedro Antunes discuss the purpose of their show, which is to share insights and experiences related to TikTok marketing for direct-to-consumer brands. They explore current trends on TikTok, particularly the Chill Dude meme and its versatility across various industries. The conversation shifts to strategies for Black Friday marketing, emphasizing the importance of authenticity, engagement, and creativity in content creation. The hosts conclude with key takeaways on the significance of volume in posting and the need for brands to adapt to the evolving social media landscape.Play episode
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